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Beauty Night Turns 9!

Date: Monday, December 14, 2009, 6 – 8:30pm
Location: PHS Life Skills Centre at 412 East Cordova

“I think everyone wants to make a difference in someone’s life,” explains Beauty Night national executive director, Caroline MacGillivray, in her typical upbeat manner. Nine years ago, while volunteering at the WISH Drop In centre, Caroline dreamt up a unique way to make a difference in the lives of marginalized women in Vancouver’s eastside: Stage an event offering free makeovers for the holiday season.

A lofty plan with one major drawback. “I thought it would cost tons of money,” says MacGillivray. Never underestimate the power of the human spirit. Caroline put the word out to everyone on her email list. Volunteers began signing up—including students from Blanche Macdonald and the London School of Hairdressing and Aesthetics. Caroline’s home made posters advertised the event and within weeks, the first Beauty Night became a reality.

“The women were really excited,” says MacGillivray. What made Beauty Night an instant hit went far beyond haircuts, cosmetics and massages. The eastside women were given something they had rarely experienced—respect and dignity. “What we do is health care, fostering self-esteem,” explains MacGillivray. “When you believe in yourself, you’re more able to change.”

The women began asking for more Beauty Nights—and Caroline and the volunteers happily obliged. Beauty Night became a monthly event. MacGillivray created an eight week personal development program, including nutrition and fitness. Beauty Night started winning volunteer awards and now has weekly makeovers, fitness and yoga programs, and other events at the PHS Life Skills Centre. Since inception, the non-profit, volunteer run program has provided more than 11,000 makeovers to marginalized women in Vancouver, Victoria, and Toronto. Beauty Night is also creating more opportunities for the women to empower themselves. 20% of the Monday makeover clients have become Beauty Night volunteers.

On December 14th, Beauty Night turns 9, celebrating another noteworthy year. MacGillivray won the gold community spirit award at the Celebrating Women and the Spirit of the Cranes banquet. Katie Benjamin, a long-time Beauty Night volunteer, won a YWCA Young Woman of Distinction award for creating Womyns Gym, which are Beauty Night fitness programs sponsored through Telus.

December 14th is also the 7th anniversary of Beauty Night’s Stocking Drive. Spearheaded by Stocking Coordinator, Blair Lockhart, Product Coordinator, Revel Kunz, and Stockings Designer, Nancy Black, literally thousands of volunteers of all ages are involved. High School students from York House, Churchill Secondary, Prince of Wales, Van Tech and many more, local designers, and Kwantlen college fashion department students sew the stockings. Sparks, Brownies & Girl Guides decorate the stockings.

Thera Wise, BC Hydro, Carrie Wheeler Talent Management, and Blanche McDonald have been collecting donations of skin care, makeup, nail, dental, body, and hair care products to fill the stockings. Donations also include gloves and toques.

The December 14th festivities will also include Knit Fit, providing hand made scarves for Beauty Night clients. Founded six years ago by Laura Mah at the tender age of 11, Knit Fit volunteers include students from Chief Maquinna Elementary School, Templeton High School, Vancouver Technical Secondary School and Britannia Secondary School.

The stockings will be handed out to Beauty Night clients by some special holiday guests, Mrs. Claus and her elves. Laura and her KnitFit cohorts will also be making spirits bright by presenting scarves to the guests. Stockings will also be handed out at other events leading up to Christmas Eve.

Looking ahead, the New Year will ring in a brand new Beauty Night initiative. Inner Beauty Boot Camp will introduce self-care to Beauty Night clients and give them the the tools they need to continue their education, or find new employment opportunities. “It is amazing how far we have come,” says MacGillivray.

Beauty Night’s 7th annual stocking drive will be accepting donations, new hair, skincare, dental care, gloves and socks up until December 14th. For more information about donating product, snacks, money, or become a Beauty Night volunteer, please visit beautynight.org or contact Caroline MacGillivray at 778-885-4526.

Eat Right to Feel Good

On November 27th, we launched our Mom & Tot nutrition program. “Our mission is to provide marginalized women and youth tools to make positive life style choices and heal themselves and our community. Since we value dignity and respect for everyone, we take an innovative approach to educating our participants. There are some wonderful programs out there but ours has the interactive educational component to it.

The pumpkin carving concept of launching this program is one example of how we incorporate education and entertainment in all our programs. Everyone who attended our first session devoured the pumpkin soup and to figure out how we could meet the needs of the community we serve. We had our good meal bag program previously ran at transition homes. Dietician students led by Dietician Heather Lovelace would create a meal, serve it and discuss aspects of nutrition that could benefit each participants’ wellness. After the meal, participants were given the ingredients to recreate the same meal for up to six people.

To bring this program to Vancouver’s DTES, we needed to meet the needs of the participants. One of the key concerns were the lack of kitchen facilities; monies to purchase the ingredients and how to use nutrition for preventative health care. Through the different night’s meals – many that embrace different cultures and nutritional components are presented in a fun way to participants. By educating our participants to become engaged with our programming and actually using the information they learn, we believe it will create a healthy approach to food and life style choices; a great way for the women to bond with their children, break down generational barriers based on poor nutrition and make cooking healthy foods fun.

Beauty Night Society’s Mom & Tot Program Coordinators Alexa Fox and Christie Gray sat down with me to discuss how we could make this program fun and interactive.

Apapting a concept from Home Instruction Program for Preschool Youngsters (Hippy)’s literacy program - by teaching the children, it can strengthen the familly.

This program is  great way to involve and engage the community.  Little Flower Academy and Churchill Secondary School students’ Foods 12 class are creating recipes for us that can be cooked on hot plates or in a coffee maker.  Students who are volunteering to do the research for Beauty Night Society’s Mom & Tot Nutrition Program are developing leadership skills and becoming empowered as the research they develop will have a direct positive impact on someone’s life.

Xmas Stocking Drive

At Beauty Night, we have been thinking about Christmas since July! During the warm summer months, many a afternoon was spent in brain storm sessions with Laura Mah, Blair Lockhart, Nancy Black, Revel Kunz, Christie Gray and Tiffany Telford. The questions we kept asking were:

We have been doing the annual Xmas stocking drive for 8 years, what is working well?

What do we want to change?

How can we get more community members involved?

How do we get the message out?

How do we know if we meet the needs of the community?

What worked well was the dynamic community response to the Xmas Drive.  Seniors, industry professionals, parents, children, youth and tweens wanted to contribute their time, energy, money and resources. Through word of mouth and positive media coverage this event has more volunteers wanting to get involved.

To increase word of mouth, Christie and I spent several afternoons with Knit Fit volunteers. Our training sessions included:

  • Social media training. How to use facebook, twitter and word press to share their stories of volunteering
  • Christie Gray created accounts for the volunteers who were interested in blogging. They have been contributing their stories on this blog about the Knit Fit and Stocking Drive.
  • Board member, Bill Nevison created a video of last year’s Xmas Stocking Drive celebration and posted it on You Tube. We encouraged the volunteers to use the video to show people what we do. People get 90% of their information from what they see and 10% from what they hear. Sometimes pictures work well – especially seeing the distribution of the stockings and scarves.
  • Public Speaking. I have heard that some people fear having to speak in front of people more than death. The volunteers prepared a speech about Knit Fit and Stocking Drive. Like monologues, we worked through the speeches. We worked on the key messaging, breath work, completing the thought and the writing. We work-shopped the speeches to make sure each speech felt like it sounded like the person who was delivering the speech.
  • Policy & Procedures. Together we discussed leadership techniques and guidelines for working with children and peers. We discussed how to create a safe and enjoyable space for volunteers to feel empowered and become actively engaged in the projects we are creating. Working together, we came up with some fantastic ideas and put them into motion.

What we are doing is working. Last weekend when Beauty Night Society volunteer, Denise Von Gorkum and I took several Beauty Night participants to the Models of Inspiration Filmathon, we ran into one of the parents of our Knit Fit volunteers. She thanked me for being a good role model for her daughters and their friends. She asked if we needed more volunteers for our Kids Club program. She offered to drive the girls who wished to volunteer to and from our location.

I am thrilled that people want to get more involved with the programming. This week we have been having meetings with volunteers and community members who want to offer other programs for our participants. Digital story telling, inner beauty boot camp, blogging, yoga classes and nutrition classes are some of the program options we are considering. While we continue to create opportunities for our participants, we keep the line of communication open with our participants and community partners. We want to make sure what we are offering is what the women want and that starts with asking for feed back.

Thanks to DJ Joe, our participant facilitator we have been able to ask for feed back from our participants.  The general consensus is positive. Thanks to DJ’s constant queries, we are making some adjustments in our times and days for programming to make sure we are giving the women what they want.

The participants love the concept of joy and celebration. We have managed to include that in our regular programming. This past week’s programming included Beautilicious Halloween Celebration, Mom & Tot pumpkin carving sessions and pumpkin fitness classes. Through innovation and constant feedback, we continue to evolve our programming as we work together with our contributors, volunteers and participants.

As for our Xmas Activities, the women love the stockings and the Knit Fit scarves.  What they would like to see is a way they can help with the planning. We have started inviting participants to our stocking cutting sessions. Although the participants have not attended these sessions, they seem to enjoy being asked.

Volunteers from York House School, Churchill Secondary, Kwatlan College – Fashion Design Program, Van Tech Secondary, Little Flower Academy, and individual sewers have stitched up stockings. Stocking Coordinator, Blair Lockhart has been collecting the sewn stockings and dropping them off to groups of children to decorate them. Sparks (5-7 year olds – before Brownies), Brownies and Girl Guides are getting together to decorate and in some cases fill the stockings.

Last year Revel Kunz opened up her home to the Rangers (one of groups of children who sewed and decorated stockings). The Rangers spent one Monday evening filling 130 stockings! By encouraging children and youth to get involved, I believe it helps them understand that we can impact someone’s life. When we work together, we can change the world.

I hope you enjoy the Halloween festivities. Stay tuned for our Xmas Wish List for our 8th Annual Xmas Stocking Drive.

Beauty Night Society in Vancouver Lifestyles Magazine

Writer Michelle Hopkins interviews Beauty Night clients and volunteers in the month’s Vancouver Lifestyles Magazine. Here is the article online. Photo by Brett Beadle.

Here is the link:

http://vlmonline.ca/columns/street-level